Maguey Spirits acquires Bozal Mezcal and Pasote Tequila
Sonoma, California (November 20, 2024)
Maguey Spirits, founded by brothers Alejandro and Christian Rossbach, has acquired Bozal Mezcal and Pasote Tequila from 3 Badge Beverage Corporation, bringing both brands back to Mexican ownership. This acquisition aligns with Maguey Spirits’ dedication to “preserving and elevating Mexico’s rich heritage of artisanal spirits.”
The transaction marks a significant milestone for Maguey Spirits’ U.S. distribution arm, Maguey Imports, which collaborates with local producers across Mexico’s agave-producing regions to create spirits that reflect the land, people, and craft. By reclaiming Bozal Mezcal and Pasote Tequila, Maguey Imports furthers its mission to protect and promote Mexico’s agave spirit traditions, while enhancing the brands’ connection to their authentic origins.
“While it’s common for large corporations to acquire small, independent producers, this transaction flips the script,” said Maguey Spirits co-owner Alejandro Rossbach. “A small producer has reclaimed the brands they’ve lovingly crafted, ensuring the legacy of these spirits remains deeply rooted in Mexico. Bozal and Pasote are now proudly Mexican-owned, fully integrated, and ready to reach consumers with the same passion and quality, but with a deeper connection to their origins.”
Balandra Capital, investor in Maguey Spirits, played a pivotal role in the transaction. Their support as strategic partners and their expertise in raising capital were key in enabling the acquisition.
Bozal Mezcal boasts a commitment to traditional production methods, as well as a variety of curated wild and cultivated agave. Its liquid is presented in ‘distinct’ ceramic packaging.
Meanwhile, Pasote Tequila, crafted in the highlands of Jalisco, has earned a reputation for its ‘pure, vibrant flavour’ and dedication to traditional Tequila-making techniques.
The values of both brands are said to ‘align perfectly’ with Maguey Imports’ mission of ‘honouring heritage while embracing innovation’.
The brands’ former owner, 3 Badge Beverage Corporation, is based in Sonoma, California. Its portfolio includes Uncle Val’s Gin and Kirk & Sweeney Rum.
Alejandro added: “We hold great respect for the remarkable foundation 3 Badge has established with Bozal and Pasote. Their unwavering dedication to quality and craftsmanship deeply aligns with our mission. We’re eager to continue building on this legacy by strengthening the connection between these iconic brands and their authentic Mexican heritage.”
About Maguey Spirits
Founded in 2015 as a family-owned business, Maguey Spirits is a producer of artisanal agave and desert spirits that seamlessly blend tradition with innovation. The company is dedicated to crafting high-quality Mexican spirits that reflect the richness of the land while fostering a sustainable industry for future generations.
For more information: www.magueyspirits.com
About 3 Badge Beverage Corporation
3 Badge Beverage Corporation produces diverse and award-winning portfolio of wine, spirits, and beers. It is the by the 4th-generation of vintners in Sonoma, California.
For more information: www.3badge.com
About Balandra Capital
Balandra Capital is a merchant bank with an investment and advisory platform that serves founders, family offices, businesses, and long-term investors across the Americas.
For more information: www.balandracapital.com
Contact
Balandra Capital - Investor Relations